Dunkin' Donuts Fuels Customers with New Turbo Hot(TM) Coffee
CANTON, MASS. (March 15, 2006) - Dunkin' Donuts today announced the latest addition to its best-selling line of espresso-based beverages - Dunkin' Donuts Turbo Hot coffee. Made with hot coffee and a shot of real espresso, Turbo Hot gives Dunkin' Donuts' customers the fuel they need to get them through their day. This beverage delivers an extra boost and adds a new level of rich flavor to traditional coffee.
Turbo Hot was created with the young, busy consumer in mind. This "extreme coffee" lets customers enjoy the ritual of a great-tasting, hot cup of coffee, plus delivers a strong boost that can kick off any day or pick up any afternoon.
"Dunkin' Donuts saw great success after rolling out Turbo Ice coffee last summer. We found our young adult consumers really enjoyed a refreshing drink that also gave them a great pick-me-up," said John Gilbert, vice president of marketing for Dunkin' Donuts. "We noticed a growing demand for this concept to be combined with our hot coffee. Turbo Hot allows our customers to enjoy warming up with a hot cup of the Dunkin' Donuts coffee they love, and still get the fuel they now count on."
Now available at participating stores nationwide, Turbo Hot can deliver "coffee with a kick" to any customer looking to supercharge their day with rich flavor and extra energy.
About Dunkin' Donuts
Founded in 1950, today Dunkin' Donuts is the number one retailer of coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts is also the largest coffee and baked goods chain in the world and sells more donuts, coffee, bagels and muffins than any other quick service restaurant in America. Dunkin' Donuts has more than 5,800 stores in the United States and 29 other countries. For more information, visit www.dunkindonuts.com.