CANTON, Mass. (February 28, 2011) – Dunkin’ Donuts, America’s favorite all-day, everyday stop for coffee and baked goods, has big news for people seeking a satisfying breakfast on-the-go that’s larger and heartier than the typical breakfast sandwich. Dunkin’ Donuts today introduced the new Big ‘N Toasty Breakfast Sandwich, the brand’s biggest breakfast sandwich ever.
So what’s the “big” deal? The Big ‘N Toasty Breakfast Sandwich features two peppered fried eggs, four slices of cherrywood smoked bacon and a slice of American cheese, all packed between two thick slices of Texas toast. The Big ‘N Toasty Breakfast Sandwich is Dunkin’ Donuts’ first breakfast sandwich to feature Texas toast. It will be available at participating Dunkin’ Donuts restaurants nationwide for a limited time at the suggested retail price of $3.29.
According to John Costello, Chief Global Customer and Marketing Officer at Dunkin' Brands, the Big ‘N Toasty Breakfast Sandwich offers guests with big appetites a new choice to keep themselves running throughout their day. “At Dunkin’ Donuts, we realize that people on-the-go at times crave heartier foods to start their day. With the Big ‘N Toasty Breakfast Sandwich, Dunkin’ Donuts can satisfy even the biggest appetites with a fulfilling, portable breakfast at an affordable price,” he said.
In honor of the new Big ‘N Toasty Breakfast Sandwich, in March Dunkin' Donuts is serving up one of its biggest Twitter giveaways ever. All five Tuesdays during the month, followers of @DunkinDonuts on Twitter are invited to participate in “Big ‘N Toasty Trivia Tuesdays,” in which Dunkin’ Donuts will ask two questions related to some of the world’s biggest things. If you tweet a correct answer using the hashtag #BigNToasty, you are eligible for a chance to win a $100 Dunkin’ Donuts Card. Dunkin’ Donuts will award a total of 10 $100 Dunkin’ Donuts Cards throughout the month, one for each trivia question.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for five years running. The company has more than 9,700 restaurants in 31 countries worldwide. In 2010, Dunkin' Donuts' global system-wide sales were $6 billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.