Canton, Mass. (October 7, 2009) – As part of its greater China expansion strategy, Dunkin' Donuts, the world's largest coffee and baked goods chain, recently opened its first two shops in Shenzhen, Guangdong Province. The first shop is located on the first floor of the Gold World Business Center, No. 2003, Jiefang Road in the Luohu District. The second shop is located at No. 8 of the Liming Building, No. 32 Prince Road, She Kou, Nanshan District. Additionally, a third shop is expected to open in mid-October, at 109-B Jinzhonghuan Business Compound, No. 3037 Jintian Rd. Futian Central District.
Shaanxi Stellerich Restaurant Management Co. Ltd., Dunkin' Donuts' franchise partner in Guangdong, is set to open more than 150 shops in Guangdong over the next 10 years. The company is expected to open two additional locations in Shenzhen by the end of this year.
Shaanxi Stellerich is one of the largest QSR companies in China and brings years of retail experience to Dunkin' Donuts. The company operates multiple consumer brands in the region including Dunkin' Donuts' sister brand Baskin-Robbins. In July 2008, Shaanxi Stellerich became the Baskin-Robbins franchisee partner for Shanghai, Jiangsu, Zhejiang and Shaanxi Province. Shaanxi Stellerich currently operates six Baskin-Robbins shops in Shanghai and six shops in Xi'an, and expects to open 15 additional shops across both markets by the end of the year.
"Our recent success in both Taiwan and Shanghai gives us confidence that the people of Guangdong will embrace Dunkin' Donuts," said Anthony P. Pavese, Chief Operating Officer for Dunkin' Donuts International. "We are committed to expanding our presence in the region and are extremely proud to expand our partnership with Shaanxi Stellerich to open the first Dunkin' Donuts shops in Guangdong Province," added Pavese.
"Dunkin' Donuts is one of America's most beloved brands, and we believe that the people of Guangdong will embrace it as well. As Dunkin' Donuts' brand recognition continues to grow throughout the Asia Pacific region, we are excited to be a part of it," said Chairman of Shaanxi Stellerich Frank Sun. "Stellerich is very proud to be Dunkin' Donuts' local partner in Guangdong and to introduce the high-quality coffee and baked goods of this brand to the people of Guangdong."
The Dunkin' Donuts restaurant in Guangdong offers a complete menu of Dunkin' Donuts internationally recognized coffee and baked goods. The restaurant will serve items customized to suit local taste preferences such as green tea donuts, mochi rings, which are cake donuts indigenous to the region, and iced fruit teas. The restaurant will be a welcoming environment for customers to connect with friends and family while discovering new food and beverage choices.
To date, Dunkin' Donuts has secured agreements to open a total of 480 shops in Mainland China over the next 10 years, and expects to sign additional commitments for expansion in other regions of China in the near future. Today, the company has nearly 1,800 Dunkin' Donuts shops in the Asia Pacific region, including more than 10 in China, 725 in Korea, 600 in the Philippines, and 260 in Indonesia.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running. The company has more than 8,800 restaurants in 31 countries worldwide. In 2008, Dunkin' Donuts' global system-wide sales were $5.5 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
About Shaanxi Stellerich Food & Restaurant Co. Ltd.
Shaanxi Stellerich, a Xi'an based company, has a long and established experience in China's QSR industry. The company also operates concepts KFC, 3R3H (3 Royalty & 3 House), King-Coffee, Royal Kitchen Seafood, Shark Fin Restaurant, and Lao Tian Mu Soy Sauce Snacks.