John Costello

John Costello joined Dunkin' Brands in 2009.  He has global responsibility for Dunkin’ Donuts marketing, consumer engagement, consumer and business intelligence and field marketing, supports the worldwide Baskin-Robbins marketing organizations and oversees Dunkin Brands’ global research and development, culinary team and channel development efforts for both brands.

One of the early pioneers of multi-channel marketing, Costello has served as the Executive Vice President of Merchandising and Marketing at The Home Depot, Senior Executive Vice President of Sears, Chief Global Marketing Officer of Yahoo and President and COO of Nielsen Marketing Research U.S. He also worked at Zounds, Inc. and YOU Technology, Inc. f/k/a Pay by Touch. Costello began his career at The Procter & Gamble Company, where he held a number of senior marketing and brand management positions and also served as Senior Vice President of Sales and Marketing at Pepsi-Cola, USA.

Costello was named one of the 30 Most Influential People in Marketing by Advertising Age, one of the Top 10 Merchants by DSN Retailing Today and was elected to the Retail Advertising Hall of Fame. He is also a director of The Ace Hardware Corporation.

John is drinkin’ a medium, Dunkin’ black coffee and scoopin’ Baskin-Robbins Love Potion #31® ice cream.

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