It’s 15 and counting for Dunkin’ at the top in customer loyalty. We are incredibly honored to share that for the 15th year in a row, Brand Keys has named Dunkin’ the #1 brand for customer loyalty in the out-of-home coffee category. Dunkin’ is also #1 in the packaged coffee category as well, for the 7th straight year.
For 25 years, Brand Keys, a New York-based brand engagement and customer loyalty research consultancy, has issued an annual Customer Loyalty Engagement Index® to identify the brands that are meeting or exceeding customers’ expectations. In the coffee categories, the honors were based on consistently meeting customer expectations for taste, quality, service and brand value.
We are proud to be recognized for our 2020 efforts, as we brought our guests exciting and innovative ways to make running on Dunkin’ easier and more convenient than ever during an unprecedented time. The year started and ended with the launch of new coffee flavors, Pink Velvet and Sugarplum Macchiatos, Free Coffee Monday’s, to make sure our guests start the week in the best possible way, the completion of our global transition from foam to paper cups, and the launch of oatmilk, a major milestone in making plant-based menu options even more accessible.
Meanwhile, we continue to recognize our loyal customers with rich rewards all year long through our DD Perks® Rewards Program, while also making curbside pickup through the Dunkin’ App and delivery even more accessible through expanded relationships with DoorDash, Grubhub and Uber Eats.
On behalf of our franchisee community, we sincerely thank all of our guests for helping us stay #1 in customer loyalty for the past 15 years. As we enjoy the start of a new year at Dunkin’, we promise to continue our commitment to earning consumers’ loyalty and passion with each cup we serve, each and every day.
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