News

Dunkin’ Donuts Appoints Publicis Media as New Media Agency of Record

Dunkin’ Donuts Appoints Publicis Media as New Media Agency of Record

June 27, 2018
Dunkin’ Donuts today announced the selection of a unit within Publicis Media as the agency partner for its U.S. media buying and planning. The team, a bespoke unit of Publicis dedicated and named for Dunkin’ Donuts, will pull resources from across Publicis Groupe’s Digitas and Blue 449 to handle the account.
Dunkin’ Donuts U.S. Names Drayton Martin,  Vice President, Brand Stewardship

Dunkin’ Donuts U.S. Names Drayton Martin, Vice President, Brand Stewardship

May 17, 2018
CANTON, MA (May 17, 2018) – Dunkin’ Donuts today announced Drayton Martin as the company’s new Vice President, Brand Stewardship. In this role, Ms. Martin will lead the development and implementation of Dunkin’ Donuts’ brand messaging across all channels including advertising, packaging, in-store and digital while overseeing the company’s internal brand marketing team and external creative agency partners.