Dunkin’ kicked off music festival season by showing up for Dunkin’ die-hards and Dunkin’ Rewards members at the Rock the Ocean’s Tortuga Music Festival this past weekend! And we’re still riding the wave. Imagine the perfect blend of surf, sounds and Dunkin’ along with artists like Lauren Alaina, Kenny Chesney, Eric Church, Shania Twain and Wiz Khalifa – to name a few.
Thousands of festival goers recharged at Dunkin’s two-story pop-up, The Dunkin’ Rhythm Room- groovin’ on the dance floor, kicking back in our Donut Swing, and enjoying fan-favorite treats like Blueberry Filled, Glazed and Chocolate MUNCHKINS® Donut Hole Treats. They also got a sneak peek at delicious iced beverages, including the soon-to-be-launched Dunkin’ Rewards Member Exclusive Blueberry Cobbler Iced Coffee along with the Test Kitchen Exclusive Vietnamese-Style Iced Coffee!
Dunkin’ Rewards members enjoyed exclusive access to the top-floor Dunkin’ Rewards Lounge, which had a star-studded moment when Lauren Alaina dropped by to greet a few lucky fans. Rewards members also got an exclusive early taste of the much-anticipated Butter Pecan Iced Coffee, with notes of butter roasted pecan and sweet cream, ahead of its national debut on April 26. Lauren’s roots in Georgia, the nation’s largest pecan grower, were the perfect complement to our Butter Pecan flavor that’s sparked its own craze.
And, to keep those beach memories alive, lucky Rewards members snagged some exclusive Dunkin’ festival swag, perfect for their next beach day, including a Dunkin’ bucket hat, sunglasses, and an exclusive photo moment!
If you missed out on Tortuga, don’t worry – the fun is just getting started! Dunkin’ is hitting the festival trail this season. Stay tuned to find out where we’ll be bringing the Dunkin’ Rewards Lounge next!
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