Every year, the internet births a new batch of icons: the memes we quote, the creators we scroll, and the moments that take over our group chats. To celebrate another year of pop culture commentary, chaos and community, Dunkin’ is teaming up with our friends at Betches Media (@betches) to kick off the third annual Betch of the Year Awards.
Betch of the Year has become the internet’s unofficial cultural scoreboard. And to help launch voting for this year’s awards, we worked with @betches to tap an icon who knows what it means to shape and dominate the cultural conversation – Lindsay Lohan. In a spot created by Betches Studios, Lindsay helps celebrate the biggest moments, creators and memes of the year – and announces that voting is officially open.
And since we’re talking about the trends that dominated social feeds this year, it only feels right to spotlight a beverage that did the same: the Cookie Butter Cloud Latte. What started as a popular Dunkin’ hack became such a viral hit that we turned it into an official menu item. For years, Dunkin’ lovers have been building their own cookie butter creations each holiday season using our Cookie Butter Cold Brew – so we figured, why not give the people exactly what they’ve been asking for?
The Cookie Butter Cloud Latte blends rich espresso with brown sugar and baked cookie flavors, topped with creamy Cookie Butter Cold Foam and finished with crunchy cookie butter crumbles. Just like Lindsay, it's the people's princess... of drinks, of course.
And just like people powered this drink, they also power Betch of the Year. Starting today, fans can cast their ballot for this year's ultimate Betch across all categories at www.betches.com.
Lindsay kicked things off – now it’s your turn. Grab your Cookie Butter Cloud Latte, cast your votes, and let’s make the internet proud!
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