It’s time to level up, gamers! Here at Dunkin’, we’re helping you unlock your next achievement by teaming up with Twitch Rivals North America as the Official Fan Fuel of the competitive gaming series. Twitch Rivals is designed from the ground up for Twitch’s community of streamers and viewers.
Twitch is the world's leading interactive live streaming service for content spanning gaming, entertainment, sports, music, and more. Everyday Twitch brings millions of people together live to chat, interact, and make their own entertainment together.
In Dunkin’s biggest entry into the highly engaged world of gaming, we are joining forces with Twitch Rivals North America to keep fans runnin’ with great coffee, satisfying treats, and new menu items throughout 2021. With a passion for creating new, engaging experiences for the gaming community, Dunkin’ and Twitch are collaborating on custom activations that reward viewers.
“We’re always looking for new and unique ways to connect with our fans and we’re excited to tap into Twitch’s existing Rival’s fanbase to engage a passionate audience of dedicated gamers,” said Keith Lusby, Vice President of Media and Partnerships. “As the Official Fan Fuel of Twitch Rivals, we unlock unparalleled opportunities for Dunkin’ to reach and reward both streamers and viewers.”
For the Official Fan Fuel debut, Twitch and Dunkin’ will feature exclusive challenges, rewards, and events, during live Twitch Rivals tournaments including:
- Dunkin' Challenge – Using custom Twitch extensions, viewers will be able to predict certain occurrences or outcomes within a competition to win prizes like the latest edition gaming consoles, swag, Twitch gift cards, and more.
- Dunkin' Runs – In streams sponsored by Dunkin’, Twitch streamers will literally run on Dunkin’ as they avoid using certain tactics to try and outlast their competitors in gameplay.
- Entitlement Event – Later this year, Dunkin’ will be the premiere host of a Twitch Rivals tournament that will feature custom activations and competitions.
“Dunkin’ fuels the energetic communities on Twitch, making them a stellar match to keep our Twitch Rivals events fresh and unique” says Lou Garate, Head of Global Sponsorship Sales at Twitch. “Together, we’ve established Dunkin’s presence within the gaming community and developed new, interactive experiences to enable our viewers and streamers to run on Dunkin.”
Dunkin’ being named the Official Fan Fuel will kick off with the launch of Twitch Rivals: VALORANT Series 1: a three-day, Round Robin style tournament, where eight teams will play VALORANT to compete for a $50,000 prize pool. Tune into the first match ups on February 24 at 3:00pm PT/6:00pm ET on twitch.tv/twitchrivals.
This unique collaboration and activation was brokered by Publicis Sport and Entertainment and Publicis Groupe’s bespoke client solution, Inspire Media Engine.
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