From New York to Chicago and everywhere in between, Dunkin’® kept the good vibes flowing all festival season long. With Refresherland popping up at some of the summer’s biggest music festivals, Dunkin’ gave attendees a colorful destination to cool down, recharge and grab an ice-cold Refresher before heading back to the music.
Throughout the summer, Dunkin’ brough Refresherland to nine festivals across the country, including Gov Ball, Rolling Loud, Lollapalooza and more, giving fans across pop, hip-hop, country and more a taste of its latest Refreshers, including Cherry Lime Rickey, Pink Pineapple Lemonade and Double Strawberry Daydream. Whether festivalgoers were catching afternoon sets or late-night headliners, each stop offered one game plan: grab a sip, snap a photo and recharge between performances.
More than sampling stop, Refresherland brought the vibrant world of Dunkin’ Refreshers to life. Designed as a colorful oasis, the activation invited fans to take a break between sets with ice-cold samples, photo-worthy moments and exclusive Dunkin’ giveaways, including sunglasses and clear fanny packs. Guests could strike a pose, grab a sip and head back into the crowd ready for the next performance.
For those in need of a quick reset, Refresherland also featured a dedicated touch-up station stocked with festival essentials like sunscreen, face gems, and deodorant, helping guests freshen up before returning to the action.
Festival season may be coming to a close, but guests can still enjoy Dunkin’ Refreshers at their nearest Dunkin’ to keep the summer vibes going.
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FAQ:
What did Dunkin’ do at music festivals this year?
Dunkin’ brought Refresherland to nine music festivals across the country, giving fans a colorful place to cool down, recharge and enjoy Dunkin’ Refreshers between sets. The experience featured Refresher sampling, a vibrant festival buildout, exclusive Dunkin’ merch, a Sip Stop station and a playful photo opportunity.
Which festivals did Dunkin’ bring Refresherland to this summer?
Dunkin’ brought Refresherland to nine festivals across the country, including Rolling Loud, Gulf Coast Jam, Gov Ball, Buckeye Country Superfest, Summerfest, Barefoot Country Music Fest, Windy City Smokeout and Lollapalooza.
Which Dunkin’ Refreshers were sampled at Refresherland?
Guests had the chance to sample a variety of refreshing Dunkin’ flavors throughout festival season, including Cherry Lime Rickey, Pink Pineapple Lemonade and Double Strawberry Daydream. Offerings varied by festival.
