This Summer, Festival Season Runs on Dunkin’

This Summer, Festival Season Runs on Dunkin’

Dunkin’s on a roll, bringing good vibes and iced coffee directly to music fans and Dunkin’ Rewards members all summer long, popping up at festivals across the country, including Tortuga Music Festival in Fort Lauderdale, Boston Calling Music Festival, Roots Picnic 2023 in Philadelphia and The Governors Ball Music Festival in New York City.

Dunkin’s two-story pop-up – the Rhythm Room – is welcoming thousands of music fans to refresh, recharge and relax. The two-story structure is decked out in all things Dunkin’, including a custom, light-up “ice cube” dance floor, neon signage for the perfect photo opp and a Donut Swing. The star of the show is the non-stop sampling for all festival attendees, featuring both fan-favorite treats and new flavor drops, including Dunkin’ Classic Iced Coffee, Butter Pecan Iced Coffee, Blueberry Cobbler Iced Coffee and Vietnamese Sweet & Creamy Iced Coffee along with plenty of MUNCHKINS® Donut Hole Treats to go around. At Boston Calling alone, Dunkin’ handed out over 34,000 samples to fans!

And to thank Dunkin’ Rewards members for their continued loyalty, members have access to the exclusive top-floor Dunkin’ Rewards Lounge above the Rhythm Room, where Dunkin’ die-hards have the chance to freshen up at the Glam Station, complete with Dunkin’ hair ties and glow-in-the-dark glitter. Rewards members also get exclusive Dunkin’ festival merch, including the standout accessory of the festival season – pink and orange Dunkin’ fanny packs – and possibly mingle with the musicians they came to see!


Tortuga Music Festival

We’re still riding the wave from the Tortuga Music Festival, with its blend of surf, sounds and Dunkin’ along with artists like Lauren Alaina, Kenny Chesney, Eric Church, Shania Twain and Wiz Khalifa – to name a few. The Rewards Lounge had a star-studded moment when Lauren Alaina dropped by to greet a few lucky fans, and Dunkin’ Rewards members also got an exclusive early taste of the much-anticipated Butter Pecan Iced Coffee before it launched.

Lauren Alaina


Boston Calling Music Festival

Boston Calling struck the perfect opening chord to summer with its three-day music marathon!  With over 20 performances reverberating throughout the city, artists including rock legends Foo Fighters, the soulful Alanis Morissette, and the indie darlings Yeah Yeah Yeahs played all the hits for festival goers. Dunkin’ Rewards members were treated to an exclusive hang with New England’s own Noah Kahan in the Rewards Lounge before he took the stage.

Noah Kahan
Boston Calling


Roots Picnic 2023

And at Roots Picnic, curated by and named after Philadelphia’s own, The Roots, this festival had attendees reveling in performances from some of the biggest names in music. Icons like the legendary Ms. Lauryn Hill, Usher and Busta Rhymes, shared the spotlight alongside rising starlets, like singer/actress Coco Jones and Philly’s very own rap virtuoso, Lil Uzi Vert. Coco Jones chilled to the beats with Dunkin’ Rewards members before taking the stage for a rendition of the Mary Mary classic hit God in Me.

Coco Jones


The Governors Ball Music Festival

Dunkin’ headed to New York City with the Rhythm Room to catch some of the season’s biggest musical acts in early June, including show-stopping performances from Lizzo, Kendrick Lamar and Ice Spice. But Dunkin’ didn’t just drop the bass in the Rhythm Room; they dropped thousands of iced coffee samples and MUNCHKINS Donut Hole Treats, satisfying festiva-foers’ cravings one bit and sip at a time! The crescendo? Dunkin’ gave Lauv fans and Dunkin’ Rewards members the surprise of their summer – hosting a meet and greet with the artist himself in the exclusive Dunkin’ Rewards lounge before he lit up the stage later in the day.

Gov Ball
Lauv With Fans

Sit tight – there’s more musical merriment ahead. Dunkin’ will be hangin’ at several more fab festivals this summer. Stay tuned to find out where we’ll be bringing the Dunkin’ Rewards Lounge next!


Did you have a blast with Dunkin’ at one or all of these festivals? Let us know on Facebook, Twitter, Instagram, and TikTok.   

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