After years of waiting for her comeback, Pumpkin Spice finally got her awards show moment.
Fresh off her return to the spotlight with Dunkin’, Pumpkin Spice – the long-lost sixth member, portrayed by comedian and actress Rachel Dratch – brought her comeback tour to the 2026 MTV VIDEO MUSIC AWARDS (VMAs), arriving with plenty of pumpkin, pop-star attitude and Dunkin’ in hand.
In a two-part sketch that unfolded during the show, Pumpkin Spice found herself backstage at the “VMAs” facing a familiar problem: everyone recognized Rachel Dratch, but no one remembered her.
Never one to let a case of mistaken identity slide, Pumpkin Spice reminded everyone of her supposedly iconic ‘90s résumé – from magazine covers and dance crazes to Y2K hysteria – before making one thing very clear: all she really wanted was a Dunkin’ Pumpkin Spice Latte.
When her order finally arrived, so did Rachel Dratch herself, leading to an only-at-the-“VMAs” encounter complete with flying vases, a trombone and a new rallying cry: Gourd Power.
The moment marked the latest chapter in Pumpkin Spice’s return to pop culture after Dunkin’ reunited her earlier this month with her former bandmates. After years away from the spotlight to focus on her true passion – lattes – it was only fitting that her comeback would bring her to one of entertainment’s biggest nights.
While Pumpkin Spice is busy reclaiming her place in pop culture, guests can enjoy the flavor that inspired her comeback with Dunkin’s seasonal lineup of pumpkin beverages and bakery favorites, available at participating Dunkin’ restaurants nationwide.
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FAQ:
What did Dunkin’ do at the MTV VIDEO MUSIC AWARDS?
Dunkin’ brought Pumpkin Spice, portrayed by Rachel Dratch, to the MTV VIDEO MUSIC AWARDS (“VMAs”) for a two-part sketch that unfolded during the show, continuing the character’s pop-star comeback.
Who is Pumpkin Spice?
Pumpkin Spice is a former pop star introduced in Dunkin’s fall campaign. The character is portrayed by comedian and actress Rachel Dratch.
What happens in Dunkin’s “VMAs” sketch?
Backstage at the “VMAs,” Pumpkin Spice is repeatedly mistaken for Rachel Dratch as she tries to get her Dunkin’ Pumpkin Spice Latte. When the drink finally arrives, Pumpkin Spice comes face to face with Rachel herself – with a few flying vases, a sad trombone and plenty of “Gourd Power” along the way.
Is the Dunkin’ Pumpkin Spice Latte still available?
Yes. Dunkin’s pumpkin lineup, including the Pumpkin Spice Signature Latte, is available for a limited time at participating Dunkin’ restaurants nationwide.
