The Story Behind Dunkin’ Midnight

The Story Behind Dunkin’ Midnight

It’s an exciting time to be a Dunkin’ coffee lover! In case you missed it, we recently announced the launch of Extra Charged Coffee, and our Dunkin’ Midnight and Explorer Batch coffees. With so many great new coffee options to choose from, we’re sharing a behind-the-scenes look at each must-try sip, so you know exactly what to expect. Keep reading for the inside scoop on Dunkin’ Midnight, and make sure to check out our blog posts on Extra Charged Coffee and Explorer Batch too!

Get ready, coffee drinkers, for Dunkin’s darkest roast yet: Dunkin’ Midnight. Sourced from Central and South America, this new hot coffee features a rich, smooth, full-bodied flavor, rounded out with notes of decadent cocoa. Dunkin’ Midnight is replacing Dunkin’ Dark Roast, but dark roast fans can rest assured that the switch over to this delicious new option will be easy as pie (or donuts).

We launched Dunkin’ Dark Roast back in 2014 and according to Heidi Curry, Senior Manager of Research & Development, and Janet Rock, Research & Development Manager, here at Dunkin’, over the past 6 years, our guests’ palettes have evolved. They’re now looking for even darker taste profiles, like that of Dunkin’ Midnight. Plus, going darker with Dunkin’ Midnight gives us even more room for coffee innovation as part of our new Limited Batch Series.

For those who are intrigued by Dunkin’ Midnight but aren’t quite sure what the hype around dark roast coffee is all about, our culinary team shared a fun analogy: roasting coffee is like toasting a marshmallow. If you’re patient, you can toast the marshmallow until it’s dark and deliciously caramelized without burning it. That’s exactly how we approach Dunkin’ Midnight. We slowly roast the coffee beans to perfection to bring out the inherent sweetness and bold, chocolatey flavor notes.

While you’re at your local Dunkin’ trying a cup of Dunkin’ Midnight, make sure to pick up a tasty food pairing! Our culinary team recommends pairing Dunkin’ Midnight with a Jelly Filled Donut. The deep, bittersweet chocolate flavor is a perfect pairing with the sweet jelly. Or, get yourself one of our breakfast sandwiches with bacon. The smokiness of the bacon pairs beautifully with Dunkin’ Midnight.

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