Letter from Dunkin’ Brands CEO Dave Hoffmann
I want to take a moment to reflect on the events of this past week and what it means for all of us.
The disruption we are seeing across our country in the wake of the tragic death of George Floyd is a stark reminder that we have a responsibility to oppose racism, hatred, and injustice in all its forms and to stand with those who have suffered under its weight. These are our customers, franchisees, employees, suppliers, neighbors, and family members, and we are committed to supporting those who are hurting.
As our franchisees and employees deal with all that is happening, we want to make sure we are being as supportive as we can. The Employee Assistance Program, available both to employees and franchisees, continues to be a great resource for connecting with someone to listen and to offer support. In addition, through Dunkin' Brands employee resource groups (ERGs) and through associations like our long-standing NAACP relationship, we will be looking for ways to hear from more diverse voices so that we have a better understanding of what is taking place across the U.S. and to identify ways to help.
Meanwhile, we will lean harder into our values - with an even greater commitment - to be Strong, Smart, and Kind. We are at our best as brands and as individuals when we are living up to the power of unity. We have demonstrated our values throughout the COVID-19 crisis, as we have stood tall for our customers and restaurant teams by doing what's right, putting people over profits, and always having each other's back.
However, the past week has shown that there is more we can and must do. Now, more than ever, the world needs us each to practice empathy, inclusivity, respect, and kindness, and so I am committed, in collaboration with all of you, to continue making the Dunkin' and Baskin-Robbins brands places of hope and unity for every customer and every community.
I believe deeply that we are better when we come together. At Dunkin' Brands, we have the ability - and the responsibility - to keep building unity in our own small but powerful way.
Dunkin’ Brands CEO