Randolph, MA (June 25, 2003) -- Baskin-Robbins, the world''s largest chain of specialty ice cream stores, today launched Dunkin'' Donuts Coffee Ice Cream in all of its shops across the Northeast.
Made with real Dunkin'' Donuts coffee beans, the new ice cream flavor tastes just like a regular cup of Dunkin'' Donuts coffee-in ice cream form. It is available in both quarts as well as a single serving cone at the 100 Baskin-Robbins shops that are located within Dunkin'' Donuts shops across the Northeast.
Consumers will have the opportunity to sample the flavor from Baskin-Robbins new ice cream truck, which will be making stops all over the Boston and Providence/Bristol County markets this summer.
Consumers are also invited to stop by the sampling van or their local Baskin-Robbins shop to pick up a coupon good for a free medium (hot or iced) Dunkin'' Donuts coffee with the purchase of two Dunkin'' Donuts Coffee Ice Cream cones.
In April Baskin-Robbins announced that 100 franchise locations would open throughout the Northeast in combination with Dunkin'' Donuts stores.
As the world''s largest chain of ice cream specialty stores, Baskin-Robbins creates and markets its innovative, high-quality premium ice cream, specialty frozen desserts and beverages in the company''s more than 4,700 retail stores in 40 countries around the globe. Baskin-Robbins carries on the tradition of offering spoonfuls of happiness to millions of customers every day.
Dunkin'' Donuts is the largest coffee and baked goods chain in the world, providing its loyal customers with high quality coffee, bagels, donuts and other related baked goods since 1950. With more than 5,000 combined locations in the United States and 31 other countries, Dunkin'' Donuts has established a worldwide reputation for quality, freshness and convenience.
Baskin-Robbins and Dunkin'' Donuts are operated and marketed by Allied Domecq Quick Service Restaurants (ADQSR). Headquartered in Randolph, Mass., ADQSR is part of Allied Domecq PLC (NYSE: AED), a highly successful and dynamic global business in spirits, wines, and quick service restaurants. ADQSR''s complementary daypart branding strategy involves combining up to three of its brands under one roof. In more than 600 of these stores in the U.S., consumers can enjoy their favorite products throughout the day. ADQSR franchises 10,000 Dunkin'' Donuts, Baskin-Robbins and Togo''s stores worldwide.