Dunkin’ Donuts is tops in coffee customer loyalty for seventh consecutive year
CANTON, MA (February 19, 2013) – With competition brewing steadily in the coffee category, Dunkin’ Donuts, America's all-day, everyday stop for coffee and baked goods, has been recognized once again for keeping guests running with a superior experience. For the seventh straight year, Dunkin' Donuts has been ranked number one in customer loyalty in the coffee category by the Brand Keys Customer Loyalty Engagement Index. This year, Dunkin’ Donuts was also ranked number one in customer loyalty in the packaged coffee category.
The 17th annual national survey conducted by brand loyalty and engagement consultancy Brand Keys identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. Brand Keys’ Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors for “delighting” customers. In the coffee restaurant and packaged coffee categories, consumer preferences were based on consistently meeting customer expectations for taste, quality, service and brand value.
"Being recognized by Brand Keys once again for coffee customer loyalty is an honor that we share with our dedicated community of franchisees and our hard-working crew members, who provide our guests with fast and friendly service every single day,” said John Costello, Chief Global Marketing and Innovation Officer at Dunkin’ Brands. "Working closely with our franchisees, we remain committed to keeping people running with a wide variety of food and beverages served quickly at any time of day, and at a great value.”
“We congratulate Dunkin’ Donuts, which has developed an extremely loyal fan base by creating real emotional engagement between their brand and the consumer,” said Robert Passikoff, founder and president, Brand Keys. “They’ve been #1 in our Customer Loyalty Engagement Index for seven years in a row, and you can only achieve that through great product, meaningful differentiation, and a brand that continuously resonates with the consumer.”
Dunkin’ Donuts’ packaged coffee is the perfect way to enjoy the delicious taste of Dunkin’ Donuts coffee at home, any time. Available in favorite flavors such as Original Blend, Decaf, Hazelnut and French Vanilla, Dunkin’ Donuts’ packaged coffee is available at participating Dunkin’ Donuts restaurants in a 16-oz. bag.
According to The NPD Group / CREST®, Dunkin’ Donuts serves the most hot regular/decaf/flavored coffee and iced coffee in America, selling more than 1.7 billion cups of coffee every year. Dunkin’ Donuts uses 100% Arabica coffee beans, and the company’s coffee specifications are recognized by the industry as a superior grade of coffee. There are more than 7,300 Dunkin’ Donuts restaurants in the United States and more than 10,400 restaurants in 32 countries worldwide.