CELEBRATE NATIONAL APPLE PIE DAY WITH DUNKIN'’ DONUTS

CANTON, Mass. (May 13, 2011) – National Apple Pie Day is today, Friday, May 13, and Dunkin’ Donuts is making it easy as pie to celebrate this national food holiday. America’s all-day, everyday stop for coffee and baked goods is offering brand followers of @DunkinDonuts on Twitter the chance to win a $50 Dunkin’ Donuts Card by guessing what kind of apples Dunkin’ Donuts uses in its Warm Apple Pie, now available at participating restaurants nationwide. Anyone who offers a correct guess, using hashtag #ApplePieDDay, is eligible to win.


Dunkin’ Donuts serves Warm Apple Pie as part of the brand’s new “Hearty Snacks” menu. The perfect complement to a Dunkin’ Donuts coffee or latte, Dunkin’ Donuts’ Warm Apple Pie is a flaky, handheld pie baked with real apples and topped with delicious cinnamon sugar. Warm Apple Pie is available at a suggested retail price of $1.29. In addition to Warm Apple Pie, the new line of “Hearty Snacks,” featuring convenient, affordable and delicious menu items to keep on-the-go people running in between meals and throughout their day, includes Stuffed Breadsticks available in two varieties, Cheeseburger and Pepperoni & Cheese, and Bagel Twists, available in savory Cheddar Cheese and sweet Cinnamon Raisin flavors.
Dunkin’ Donuts has partnered with its sister brand Baskin-Robbins, the world’s largest chain of ice cream specialty shops, to offer a “cool” way to celebrate National Apple Pie Day. At more than 1,100 Dunkin’ Donuts/Baskin-Robbins combination restaurants throughout the country, guests can enjoy Apple Pie a la Mode that pairs Dunkin’ Donuts’ Warm Apple Pie with 2.5 ounces of Baskin-Robbins vanilla soft-serve ice cream topped with a drizzle of Caramel Praline. Apple Pie a la Mode is available at a suggested retail price of $2.29.

“We’re happy to help our guests celebrate National Apple Pie Day and honor one of our country’s classic treats,” said Dunkin’ Brands’ Executive Chef Stan Frankenthaler. “With a significant portion of consumers snacking more frequently in recent years, we’ve added Warm Apple Pie to our menu to help busy, on-the-go people satisfy their cravings with this all-American favorite snack, served fast and fresh any time of day.”
“The first American apple orchard was planted in Boston in 1625, and through the 19th and early 20th centuries, apple pie has become a beloved American dessert and symbol of our country,” said Allison Parker, Director of Consumer Health and Education at the U.S. Apple Association. “We are thrilled Dunkin’ Donuts is celebrating National Apple Pie Day with us this year.”
For additional terms and conditions related to Dunkin’ Donuts’ #ApplePieDDay contest, please visit: http://www.dunkindonuts.com/content/dunkindonuts/en/promotions/socialrules.html
To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts). To learn more about Baskin-Robbins, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) and Twitter (www.twitter.com/BaskinRobbins).

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About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for five years running. The company has more than 9,700 restaurants in 31 countries worldwide. In 2010, Dunkin' Donuts' global system-wide sales were $6 billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
 
About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,400 retail shops in 42 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.