CANTON, Mass. (December 27, 2006) ? In response to the growing demand for specialty chocolate products, Dunkin' Donuts today introduced the newest addition to its line of hot beverages?White Hot Chocolate.
White Hot Chocolate is a rich, smooth, buttery beverage with a hint of vanilla. It joins Dunkin' Donuts' classic Hot Chocolate, which is a delicious milk chocolate-flavored beverage. Both beverages are topped with whipped cream and offer consumers hot treats that will warm them through the winter months.
"Our research indicates strong consumer interest and appeal in chocolate, particularly as part of beverages," said Joe Scafido, Chief Creative and Innovation Officer for Dunkin' Brands. "Our White Hot Chocolate drink is a new way to enjoy chocolate anytime of day. For consumers looking for a comforting, warm treat that delivers on Dunkin' Donuts' promise of quick quality, our new White Hot Chocolate is the perfect, satisfying beverage."
The growing popularity of chocolate is an emerging trend that is following on the heels of America?s interest in taste experiences associated with the wine and coffee industries. According to the Chocolate Manufacturers Association, chocolate is America?s favorite flavor for desserts and sweet snacks. White chocolate's unique flavor is very different from milk or dark chocolate because its flavor comes from cocoa butter rather than from the addition of cacao liquor.
Dunkin' Donuts new White Hot Chocolate is available at restaurants nationwide. For more information on White Hot Chocolate and other delicious Dunkin' Donuts beverages and culinary creations, please visit www.DunkinDonuts.com.
About Dunkin' Donuts
Founded in 1950, today Dunkin' Donuts is the number one retailer of coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts is also the largest coffee and baked goods chain in the world and sells more donuts, coffee, bagels and muffins than any other quick service restaurant in America. Dunkin' Donuts has more than 6,700 stores in the United States in 29 other countries worldwide. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
Contact: Susanne Norwitz