CANTON, Mass. (October 30, 2009) – This Halloween, value-conscious consumers are spending less on candy and costumes, according to a Dunkin' Donuts survey of more than 500 Americans 18-years-old and older.
The survey reveals 62 percent are much more conscious or somewhat more conscious about saving money this Halloween; and 27 percent said they plan to spend less on candy for trick-or-treaters this year; and 40 percent said they will make their costumes at home, borrow a costume, or reuse a costume.
It's no surprise that many people will bring candy to Halloween-themed parties this weekend. According to the survey, nearly 32 percent said they will bring donuts or donut hole treats.
Dunkin' Donuts conducted the Halloween survey after projecting donut sales for Halloween weekend will double compared to last year. "We know that a lot of people will be spending less on Halloween this year and we are delighted to offer our customers affordable seasonal treats," said Dunkin' Brands Executive Chef Stan Frankenthaler. "Our donuts and Munchkins® donut hole treats displayed in our festive Halloween box is a quick, simple, affordable way to decorate your party table, and guaranteed to bring smiles to faces."
Dunkin' Donuts is celebrating Halloween by offering a "Boston Scream Donut," which is a "scary" variation of the popular Boston Kreme Donut decorated with orange icing drizzle, available through Halloween weekend. Dunkin' Donuts is also offering a harvest of food and beverages, available for a limited time this fall, celebrating the flavors of the season. The fall line-up features both new and returning seasonal favorites such as a Pumpkin Latte, Pumpkin Coffee, Pumpkin Coffee Coolatta®, Pumpkin Donut, Pumpkin Muffin, "Fall Harvest" Donut, Fall-decorated Munchkins® Donut Hole Treats, a new Spiced Apple Twist in select markets and the company's first-ever Low Fat Apple Caramel Muffin.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running. The company has more than 8,800 restaurants in 31 countries worldwide. In 2008, Dunkin' Donuts' global system-wide sales were $5.5 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.