CANTON, Mass. (June 4, 2007) - Dunkin' Donuts today announced the newest addition to its popular line of frozen slush drinks, the SoBe® Energy Coolatta®. The cherry citrus-flavored beverage is designed to provide refreshment and refuel the active, on-the-go consumer. The SoBe Energy Coolatta marks a new relationship between Dunkin' Donuts and SoBe Beverages.
According to the NPD Group, both the frozen fruit and energy categories are growing rapidly--up five percent and more than 20 percent respectively as of March 2007. The new SoBe Energy Coolatta was created to meet the increasing demand in these categories by delivering the ultimate refreshing beverage.
"Dunkin' Donuts is committed to developing innovative, on-trend menu choices that address the latest trends and needs of our customers," said Robert Rodriguez, Dunkin' Donuts brand president. "Our new partnership with SoBe is a perfect fit for the Dunkin' Donuts customer, who is always on the go and looking for a fast way to refuel--the SoBe Energy Coolatta provides a unique blast of flavor that is a 'cool' way to make the most of your summer."
Customers can get an additional pick-me-up by entering for a chance to win $10,000 and other exciting instant prizes in the national SoBe Energy Coolatta "Rip It Up" sweepstakes, located at www.Coolatta.com. Visitors can play an interactive game with the SoBe Energy Coolatta band and receive additional chances to win the $10,000 grand prize by inviting friends to visit the site.
Dunkin' Donuts' SoBe Energy Coolatta is available at participating restaurants nationwide starting June 4. The beverage is the newest flavor in Dunkin' Donuts' line of refreshing Coolatta slush drinks, which include Coffee Coolatta®, Lemonade Coolatta® and other great flavors: Strawberry and Tropicana Orange. Coolattas are available in the following sizes and suggested retail prices: 16 oz. small size-$1.99; 24 oz. medium size-$2.99; 32 oz. large size-$3.49. For more information on other beverages and culinary creations from Dunkin' Donuts, please visit www.DunkinDonuts.com.
About Dunkin' Donuts
Founded in 1950, today Dunkin' Donuts is the number one retailer of hot regular coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts is also the largest coffee and baked goods chain in the world and sells more hot regular coffee, iced coffee, donuts, and bagels than any other quick service restaurant in America. Dunkin' Donuts has more than 7,200 restaurants in 30 countries worldwide. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
About SoBe Beverages
SoBe is a separate operating unit of Pepsi-Cola North America. Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. For more information, visit the SoBe web site at www.sobebev.com or call the Lizard Line at 1-800-588-0548.
Contact: Susanne Norwitz