Randolph, Mass. (July 29, 2003) -- Dunkin' Donuts, America's leading retailer of coffee, donuts and bagels, today announced the grand prize winner of the company's music-themed summer promotion entitled "Route to Cool." Twenty-three year old Joe Maynard of Colchester, Vermont was named the grand prize winner of a private summer concert tour. This week Maynard and 10 friends will board their very own luxury tour bus outfitted by Dunkin' Donuts Incorporated and travel for eight days attending three of this summer's hottest concerts, including the All American Rejects and Michelle Branch.
Dunkin' Donuts' "Route to Cool" promotion ran from June 1 to July 15, and was created to increase summer beverage sales with young adult consumers. Elements of the promotion included network, broadcast and online advertising, as well as a dedicated promotional website. Customers entered the "Route to Cool" sweepstakes by entering prize codes found on Dunkin' Donuts Iced Coffee and Coolatta® slush drink cups online at the dedicated website, or by mailing in their entry.
"With nearly 600 thousand entries redeemed, the response we received from the "Route to Cool" sweepstakes demonstrates the increasing popularity of our summer beverages with young adults," Ken Kimmel, vice president Dunkin' Donuts Concepts.
Dunkin' Donuts advertising agency of record Hill, Holliday developed the promotion, as well as new spots for radio and television to promote the sweepstakes and Dunkin' Donuts summer beverages.
Maynard, whose name was randomly chosen from over 600 thousand entries, will attend and receive VIP treatment at three concerts including the All American Rejects in Charlotte, North Carolina on July 28, and Michelle Branch in Memphis, Tennessee on August 2.
In addition to the grand prize, over 25 thousand instant-win prizes were awarded, including specially produced Dunkin' Donuts CDs, home theater systems, CD players, MP3 players and other premiums.
Photo of the winner and tour bus are available by contacting Catherine Zuffante at 781.961.4020 x2500.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is the largest coffee and baked goods chain in the world, selling more donuts, coffee, bagels and muffins than any other retailer in America. Dunkin' Donuts has more than 5,500 stores in the United States and 31 other countries. Dunkin' Donuts is based in Randolph, MA, and is a wholly-owned subsidiary of Allied Domecq PLC. For more information, visit www.dunkindonuts.com.
About Hill, Holliday
Hill, Holliday, owned by the Interpublic Group of Companies Inc. (NYSE:IPG) and headquartered in Boston with offices in New York City and San Francisco, is one of the top communications agencies in the United States. For more information please visit www.hhcc.com.
Dunkin' Donuts "Route to Cool" sweepstakes winner, Joe Maynard (center) of Colchester, Vermont, with 9 friends, prepare to enjoy the grand prize - a private summer concert tour with their own luxury tour bus to travel for eight days to three of this summer's hottest concerts, including the All American Rejects and Michelle Branch.