CANTON, Mass. (November 18, 2010) -- How will Americans keep their Thanksgivings running smoothly? According to a new survey commissioned by Dunkin’ Donuts, a nap is on the menu at many U.S. households this year, as 46% percent of adults who participate in Thanksgiving plan to indulge in a snooze during the holiday, including half of all males. And maybe it’s best that males nap -- brothers and fathers were identified as most likely to brew trouble by saying something inappropriate at the Thanksgiving meal. Dunkin’ Donuts has also learned that leading up to Thanksgiving, very few Americans will wait until the last-minute to shop for their holiday meals, while many workers, particularly younger ones, will log additional hours on the job earlier in the week to compensate for taking time off around November 25.
Dunkin’ Donuts, America’s all-day, every day stop for coffee and baked goods, conducted its second annual holiday survey of more than 500 people last week to determine how they will keep themselves running this Thanksgiving. Highlights include:
· Perhaps we should call the holiday Thankzzzzzgiving. Fifty percent of adult males will take a Thanksgiving Day nap. Overall, 46 percent of adults will enjoy a nap, with more than two-thirds preferring their holiday snooze after Thanksgiving dinner (68%) versus before the meal (32%).
· Keep an eye on your brother or father. According to the survey, fathers and brothers are the most likely to brew trouble this holiday. According the survey, those most likely to say something inappropriate at the Thanksgiving meal are:
1. Brother / Father (tie)
1. Brother / Father (tie)
2. Sister
3. Mother
4. Cousin
5. Aunt
6. Uncle / Spouse (tie)
7. Son / Niece / Nephew (tie)
· Work harder for your holiday. More than two-in-five workers (43%) say they will be spending more time at work this week to make up for holiday time off. This is especially true for younger workers, with 61% of workers aged 18 to 24 putting in more hours ahead of the Thanksgiving break.
· People are hitting the supermarkets sooner than later. Almost two-thirds (63%) completed most of their shopping for the Thanksgiving meal the week before the holiday. Only 10 percent will wait until the day before Thanksgiving.
· Perk up with coffee for the holidays. Nearly a quarter (23%) of Americans expect to drink more coffee than usual during the holidays.
· Save some turkey for later. Which traditional Thanksgiving foods make the best leftovers to keep you running after the meal? According to the survey, favorite leftovers are:
5. Aunt
6. Uncle / Spouse (tie)
7. Son / Niece / Nephew (tie)
· Work harder for your holiday. More than two-in-five workers (43%) say they will be spending more time at work this week to make up for holiday time off. This is especially true for younger workers, with 61% of workers aged 18 to 24 putting in more hours ahead of the Thanksgiving break.
· People are hitting the supermarkets sooner than later. Almost two-thirds (63%) completed most of their shopping for the Thanksgiving meal the week before the holiday. Only 10 percent will wait until the day before Thanksgiving.
· Perk up with coffee for the holidays. Nearly a quarter (23%) of Americans expect to drink more coffee than usual during the holidays.
· Save some turkey for later. Which traditional Thanksgiving foods make the best leftovers to keep you running after the meal? According to the survey, favorite leftovers are:
1. Turkey
2. Stuffing
3. Pumpkin pie
4. Potatoes
5. Ham
6. Cranberry sauce
7. Green beans
Keep You Running through the Holidays
Many Dunkin' Donuts restaurants will be open until 2:00 p.m. on Thanksgiving and all restaurants throughout the country will be open on "Black Friday," November 26, to help keep shoppers running as they hit the stores to find the perfect gift for everyone on their shopping list. Some Dunkin' Donuts restaurants will actually be opening earlier than 5:00 a.m. to help guests get a great start to the holiday shopping season.
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Survey Methodology
Penn, Schoen and Berland Associates conducted a quantitative online flash poll among 500 members of the general population who are 18-49, representative of the US population (gender, age, race and region). The poll was conducted November 6-8th 2010. The margin of error for the overall audience is +/-4.38% and larger for sub-groups.
Penn, Schoen and Berland Associates conducted a quantitative online flash poll among 500 members of the general population who are 18-49, representative of the US population (gender, age, race and region). The poll was conducted November 6-8th 2010. The margin of error for the overall audience is +/-4.38% and larger for sub-groups.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running. The company has more than 9,000 restaurants in 31 countries worldwide. In 2009, Dunkin' Donuts' global system-wide sales totaled $5.7 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running. The company has more than 9,000 restaurants in 31 countries worldwide. In 2009, Dunkin' Donuts' global system-wide sales totaled $5.7 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
