CANTON, Mass. (March 21, 2007) - Dunkin' Donuts, the largest coffee and baked goods chain in the world, is proud to announce it was recently ranked number one in customer loyalty in the coffee and doughnut category by the 2007 Brand Keys Customer Loyalty Engagement Index. Brand Keys, Inc., a research consultancy considered the world leader in customer loyalty and engagement metrics, conducted the national survey.
According to the survey, Dunkin' Donuts more consistently meets or exceeds consumer expectations than its competitors. The degree to which a brand can meet or exceed the expectations set by consumers defines the level of loyalty a brand can expect to see in the next 12 to 18 months, including how consumers view the category, how they will compare brands in the category and how they will buy and remain loyal.
"Our primary goal at Dunkin' Donuts is customer satisfaction so this ranking is a tremendous honor for our brand," said Robert Rodriguez, Dunkin' Donuts brand president. "The Brand Keys survey reaffirms what we have known all along-our customers are passionate about our menu items. We realize that loyalty is earned, and we will continue to work hard to earn our customers' loyalty day in and day out by providing high quality menu items and a positive in-store experience that will meet, and hopefully exceed, their expectations."
For more information on the Brand Keys Consumer Loyalty Index, please visit www.brandkeys.com.
About Dunkin' Donuts
Founded in 1950, today Dunkin' Donuts is the number one retailer of hot regular coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts is also the largest coffee and baked goods chain in the world and sells more hot regular coffee, iced coffee, donuts, and bagels than any other quick service restaurant in America. Dunkin' Donuts has more than 7,200 restaurants in 30 countries worldwide. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
Contact: Michelle King