Dunkin’ Donuts is the first brand to tap Microsoft’s latest entertainment AI chatbot, Zo, on Facebook Messenger and Kik
Dunkin’ Donuts rings in the holiday with free donut with the purchase of any beverage
CANTON, MA (June 1, 2017) – As donut lovers ring in National Donut Day this year on Friday, June 2, Dunkin’ Donuts is once again sweetening the celebration, heralding the holiday by offering guests a free classic donut of their choice (while supplies last) with the purchase of any beverage. The offer is good all day on June 2 in store and through On-the-Go Mobile Ordering at participating Dunkin’ Donuts restaurants nationwide.
Dunkin’ Donuts is also celebrating National Donut Day with two new donut varieties featuring fun and colorful new sprinkle toppings. The Vanilla Cake Batter Donut features vanilla-flavored cake batter filling, frosted with chocolate icing and topped with confetti sprinkles, while the Dunkin’ Donuts Sprinkles Donut is frosted with white icing and topped with pink and orange sprinkles shaped like the brand’s iconic “DD” logo. Both are also available for a limited time at participating Dunkin’ Donuts restaurants nationwide.
For National Donut Day, Dunkin’ Donuts is bringing the delight of donuts to its social communities with days of donut-themed content to celebrate the sweetest holiday of the year:
- AI meets donuts, as Dunkin’ Donuts will become the first brand to enter into the world of Microsoft’s latest entertainment AI chatbot, Zo. On National Donut Day, friends can celebrate the holiday by texting “donut” to Zo on Facebook Messenger and Kik to find out “What Donut Are You?,” based on research from behavioral food expert and founder of Food-ology, You Are How You Eat®, Juliet A. Boghossian.
- Dunkin’ Donuts also worked with Juliet, an expert in how your food choices and habits reveal who you are, to create a fun infographic allowing donut lovers to find out what their favorite donut says about their personality, plus the perfect beverage to pair with it. The infographic is available on the Dunkin’ Donuts blog here: news.dunkindonuts.com/blog/whats-your-donut-personality.
- Dunkin’ Donuts will become the first brand to launch real-time video stickers on Kik, the popular messaging app for teens. Launching with three selfie filters available on June 2 on Android, Dunkin’ fans can 'eat' donuts mid-call or enjoy an endless stream of sprinkles 'fed' right into their mouth.
- On June 2, Dunkin’ Donuts will also be launching downloadable sticker packs on Kik and Tango, another leading messaging app. Snaps, the first end-to-end marketing platform for brands in mobile messaging developed the stickers for Dunkin’ Donuts. Dunkin’ Donuts is also working with Snaps to keep its own emoji keyboard and iMessage sticker packs fresh for the holiday, changing all custom emojis and iMessage stickers to just delicious donuts, and updating its iMessage Card Builder so that fans can build personalized, virtual National Donut Day greeting cards right on their iPhone.
- On June 2, Dunkin’ Donuts fans can turn themselves into a donut with a special brand Snapchat Lens celebrating the holiday, available everywhere nationwide. Additionally, fans can share their love of donuts with friends and followers with a special National Donut Day Snapchat Geofilter, available all day in or around all Dunkin’ Donuts restaurants nationwide.
- For the first time, Dunkin’ Donuts will also be integrating real-time donut flavor social conversation into digital menu boards to create a Donut Conversation Leaderboard in select stores. On National Donut Day, guests will be able to see which donut varieties are favorites based on social conversation from Instagram & Twitter—updating in real-time.
National Donut Day was originally established in 1938 by the Chicago Salvation Army to honor women who served donuts to soldiers during World War I. The holiday is traditionally celebrated on the first Friday of June. Dunkin' Donuts has been serving guests signature donuts for 67 years. Dunkin’ Donuts is the #1 retailer of donuts in America, and sells 2.7 billion donuts and MUNCHKINS® donut hole treats annually worldwide. Within the United States, Dunkin’ Donuts offers more than 70 varieties of donuts, including beloved flavors such as Boston Kreme, Glazed, Chocolate Glazed Cake and Chocolate Frosted. Additionally, some Dunkin’ Donuts restaurants also feature regional favorites like the Sour Cream Donut in Chicago, and the Peanut Stick in upstate New York.
About Dunkin’ Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 11 years running. The company has more than 12,200 restaurants in 45 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.