CANTON, Mass. (May 26, 2005) - Dunkin' Donuts, officially recognized as the Best Coffee in America, is launching a flavor explosion to introduce several new taste sensations to its iced coffee line-up. The fresh new flavors include Blueberry, Coconut, Raspberry, Marshmallow, Caramel, Toasted Almond and Cinnamon. Iced coffee enthusiasts will be given the opportunity to sample Dunkin' Donuts latest flavors in participating stores, and also when the Ice Lounge sampling van tour stops by several cities and towns in America.
Icing the Competition: New Flavors Offer a Pick-Me-Up Any Time of Day
More and more people are trying iced coffee as a quick afternoon pick-me-up. According to the National Coffee Association, more than 41 million Americans switch to iced coffee during the spring and summer months. And millions of these iced coffee lovers turn to Dunkin' Donuts because they recognize the quality of their iced coffee stands apart from the competition, made with the same high quality Arabica beans used to make hot coffee.
The secret is in the care Dunkin' Donuts takes in making the beverage. The full-bodied flavor is achieved during the double-brewing process - or using twice the amount of fresh ground coffee - and then adding ice until the mixture doubles in volume. The result is a smooth, rich taste sensation - iced coffee that is never bitter or watered down.
As an ever-increasing number of people drink iced coffee, more customers are enjoying a new trend in unique combinations in flavored iced beverages. Starting this spring, Dunkin' Donuts will offer iced coffee drinkers the option to customize their flavored beverages. Whether they opt for one flavor or creatively choose to combine several - iced coffee lovers will have the opportunity to express their preference. In addition to French Vanilla and Hazelnut, the new delicious flavor choices include: Blueberry, Raspberry, Marshmallow, Caramel, Toasted Almond, Cinnamon, and Coconut. The new iced coffee flavors are unsweetened and available in regular and decaffeinated at participating stores starting May 30th at the recommended prices of small ($1.49.), medium ($1.79), and large ($1.99).
Ice Lounge™ Sampling Van Tour
Iced Coffee enthusiasts will have the perfect chance to sample the delicious new flavored beverage line when the Ice Lounge sampling van tour stops in 30 cities and states on the east coat and westward to Chicago. The sampling van will be a welcome sight at popular concerts, events and even the beach. Outfitted with funky lounge furniture, video games and a live DJ, the tour is designed to be a mobile party, complete with giveaways and samples.
"The Dunkin' Donuts Ice Lounge sampling van tour is bringing the brand directly to young adults, enabling them to experience Dunkin' Donuts great iced beverages at the beach, park and wherever else they are having fun," said John Gilbert, Dunkin' Donuts vice president of marketing. "The unique taste sensation of our new iced coffee flavors makes them the perfect pick-me-up to sample and sip everyday on the go."
About Dunkin' Donuts
Founded in 1950, today Dunkin' Donuts is the number one retailer of coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts is also the largest baked goods chain in the world and sells more donuts, coffee, and bagels than any other quick service restaurant in America. Dunkin' Donuts has more than 6,100 shops in 30 countries worldwide. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. and part of Allied Domecq PLC, a highly successful and dynamic global business in spirits, wines and quick service restaurants. Fore more information, visit www.DunkinDonuts.com.
