Randolph, Mass. (April 3, 2003) -- Dunkin' Donuts, a company already known for convenience, is making it even easier to buy a cup of coffee on the go. Today, the company selected 53 stores in central, southern and western Maine to test the company's first stored value card program. Maine locations were chosen due largely to the strong customer loyalty found in the area.
Participating Dunkin' Donuts stores will offer customers the opportunity to purchase debit-like express cards and gift cards to make trips to the counter even more convenient. Customers can purchase the cards in $5 increments and "recharge" them when the original amount is used. At participating stores, cards can be paid for or recharged with cash or by using a credit card with a maximum of $100.
"As an industry leader and innovator, Dunkin' Donuts continuously seeks ways to expand and improve upon the customer experience," said Jamie Forbes, field marketing manager of Dunkin' Donuts. "What better way to thank the Maine customers who voted us ?Best Cup of Coffee' in a recent poll than to offer them a sneak-preview of a new Dunkin' Donuts program?"
Forbes added that as a thank you to Maine loyalists, each time a customer activates or recharges a card with a minimum of $10, they will receive a free medium coffee through May 4, 2003. Additionally, the company will donate over $2000 in cards to Portland police, fire departments and other organizations to recognize them for their commitment to the community.
"The cards are a great replacement for cash. It's easier to pull out a simple card rather than rummage around in your wallet for change," said Jim Ciampi, president of Portland-based Cityside Events, a leading event planning and management firm. "I plan to use the cards to recognize my employees who go the extra mile."
While the Dunkin' Donuts cards are currently being offered in selected Maine and New Hampshire stores, the company hopes to expand into other markets in the fall.
"Depending on the success of this test initiative, we plan to implement the express cards and gift cards in other markets," Forbes said. "We hope our Maine customers will find the cards offer a more convenient way to purchase the coffee and baked goods they love."
Dunkin' Donuts stores participating in the stored value card program include locations in: Auburn, Bath, Biddeford, Brunswick, Falmouth, Farmington, Freeport, Gardiner, Gorham, Gray, Kennebunk, Lewiston, Lisbon Falls, Manchester, Portland, Old Orchard Beach, Saco, Sanford, Scarborough, South Berwick, South Paris, South Portland, Standish, Topsham, Wells, Westbrook, Windham, Wolfeboro and Yarmouth, as well as Carroll and Coos Counties in New Hampshire.
Dunkin' Donuts
Dunkin' Donuts Incorporated is the largest coffee and baked goods chain in the world with 5,400 locations in 32 countries around the world. Dunkin' Donuts sells more regular coffee, donuts, bagels and muffins than any other retailer in the U.S. Founded in 1950, Dunkin' Donuts is based in Randolph, MA, and is a division of Allied Domecq PLC, a highly successful and dynamic global business in spirits, wines, and quick service restaurants.
