CANTON, Mass. (May 4, 2010) – In honor of Dunkin’ Donuts’ 60th “BirthDDay”, the brand has a new special offer that will perk up anyone’s birthday. Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, today launched the Dunkin’ Donuts Birthday Perk, in which all members of the Dunkin’ Perks® program will receive a coupon in the mail during their birthday month, good for a free medium beverage* of their choice, including any iced or hot coffee, tea, latte, hot chocolate or Coolatta® slush drink. For an added bonus, starting in May, when new guests enroll in DD Perks®, Dunkin’ Donuts will mail new members a coupon for another free medium beverage*.
The Dunkin’ Perks® program provides members exclusive in-store and online offers, as well as the inside scoop on new menu items, new restaurant openings and all the latest Dunkin’ Donuts news. Enrollment is free at www.DunkinDonuts.com/Perks. To be eligible for the Birthday Perk, current DD Perks® members must update their profile with their birthday information.
While a free beverage can help brew a brighter birthday, what are some other favorite birthday perks? To find out, in April Dunkin' Donuts conducted a survey of more than 500 people to discover what people enjoy most and least on their birthday. According to the results:
- What’s your favorite birthday perk? Forget the present or the cake. 63% of people said they enjoy celebrating their birthday most when their spouse, kids, family or friends do something special for them. Only 22% said opening presents makes a birthday special, and only 11% cited birthday cake as their favorite birthday perk.
- Singing “Happy Birthday To You” doesn’t make a birthday happy. 37% of people said that having people sing “Happy Birthday To You” is their least favorite part of their special day.
- Retailers, a happy birthday is on you. The most wanted “unexpected birthday perk” would be receiving something free from their favorite store or restaurant (29%,) followed by a surprise party (20%) or surprise visit from an out-of-town friend or family member (20%.)
- Bosses, let them eat cake! People enjoy a cake break to recognize a colleague’s birthday, as 70% of respondents believe that birthdays should be celebrated in the workplace.
- Celebrate your birthday proudly! Not many of us try to hide our birthday or forgo any recognition of the day, as 80% of people admit that they enjoy celebrating their birthdays.