CANTON, Mass. (July 6, 2010) -- This summer, Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, is mixing it up to help people cool down with a refreshing iced beverage in flavorful new ways. For years, Dunkin’ Donuts guests have been ordering their own unique varieties of the popular Coolatta® frozen slush drinks, mixing existing Coolatta flavors into cool and creative combinations. Beginning today, Dunkin’ Donuts celebrates this fine art of “mixology” by officially adding to its menu some of the most popular Coolatta flavor mixes, including Coffee & Vanilla Bean, Watermelon & Strawberry, Tropicana® Orange & Vanilla Bean and other great flavor combinations. Each is available at participating Dunkin’ Donuts restaurants nationwide throughout the summer for the suggested retail price of $2.29 for a small 16-ounce beverage.
The addition of the new Coolatta mixes follows last month’s introduction of the new Blue Raspberry Coolatta. Also, back by popular demand, Watermelon joined Dunkin’ Donuts’ lineup of Coolatta flavor varieties, including Coffee, Strawberry, Vanilla Bean and Tropicana® Orange.
Throughout July, “mixologists” all across the world who follow Dunkin’ Donuts on Twitter (@DunkinDonuts) can submit their recommendations for unofficial names for each of the new Coolatta mixes. Anyone who suggests a cool nickname using hashtag #DDMIX is eligible to win a $60 Dunkin’ Donuts Card to enjoy refreshing Coolattas throughout the summer.
Finally, to keep everyone in a cool state of mind, Dunkin’ Donuts has created the coolest summer music playlist, available beginning today as a custom music station on Pandora, the popular music service that gives people music they love with personalized stations that are accessible through computers, smart phones, mobile devices and more than 100 connected consumer electronic items. In June, Dunkin’ Donuts launched “Keep It Coolatta 2: Flavor Boogaloo,” asking people to recommend favorite songs inspired by the flavors of Coolatta and summer. Check out the ultimate Coolatta summer music mix, selected from thousands of suggestions received on Dunkin’ Donuts’ Facebook page.
Dunkin’ Donuts is the place to chill out and beat the heat this summer with a variety of icy cold beverages and summer snacks. Beginning today, Dunkin’ Donuts is also offering the Summer Splash Donut, a yeast ring donut with chocolate icing and pink and orange nonpareils, and Beach Ball Munchkins® donut hole treats, which are old-fashioned cake Munchkins covered with pink and orange nonpareils.
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running. The company has more than 9,000 restaurants in 31 countries worldwide. In 2009, Dunkin' Donuts' global system-wide sales were more than $5.6 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.