CANTON, MA (January 25, 2019) -- Hockey fans know Boston Bruins’ winger David Pastrnak can pile up the points with his one-timer, and now America is finding out he can score in a new national advertising campaign from Dunkin’, the official U.S. coffee, donut and breakfast sandwich of the National Hockey League®. Pastrnak, an NHL® All-Star and the league’s co-leader in power play goals, shows he can light up the screen as well as he lights the lamp behind the net as the star of the newest Dunkin’ spot.
The new campaign is focused on how the worlds of hockey and Dunkin’ overlap, and declares what countless hockey fans, families, players and parents have known and appreciated for a very long time: “Where There’s Hockey, There’s Dunkin’.” In the campaign, “Pasta,” whistled for tripping, is fortunately able to use his two minutes off the ice to refuel with an icy Dunkin’ Cold Brew coffee -- his regular order ready and waiting thanks to a Dunkin’ crew member and counter conveniently located right in the penalty box.
Dunkin’s new advertising featuring NHL® All-Star Pastrnak will debut, fittingly, during the 2019 Honda NHL® All-Star Game this Saturday night on NBC. The fully integrated campaign, developed by BBDO New York, will run on television, as well as online and across the brand’s various social channels. Click here to view the new television advertising.
“We’re the brand that’s there for every player, every city, every neighborhood, and every single person who lives and loves this great sport; which is why we serve NHL fans at least 25 million times each month,” said Tom Manchester, Senior Vice President, Integrated Marketing, Dunkin’ U.S. “Supporting hockey is part of our heritage, and we are thrilled to feature David Pastrnak, one of the league’s brightest young stars, to reinforce our unique connection with the league. At the game, on the way to and from the rink, and for Pasta maybe even in the penalty box, where’s there’s hockey, there’s Dunkin’.”
Dunkin’ has maintained a proud history of local partnerships with several prominent NHL franchises, including the Boston Bruins, Chicago Blackhawks, Nashville Predators, New York Rangers, Philadelphia Flyers, Tampa Bay Lightning, Washington Capitals and more. In December 2015, Dunkin’ became the first official corporate sponsor of the National Women’s Hockey League (NWHL).
Founded in 1950, Dunkin' is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' is a market leader in the hot regular/decaf/flavored coffee, iced regular/decaf/flavored coffee, donut, bagel and muffin categories. Dunkin' has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 13 years running. The company has more than 12,700 restaurants in 43 countries worldwide. Based in Canton, Mass., Dunkin' is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of 31 Member Clubs, each reflecting the League’s international makeup with players from more than 20 countries represented on team rosters, vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 151 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN and the NHL Network in the U.S., Sportsnet and TVA in Canada, Viasat in the Nordic Region and CCTV and Tencent in China. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. The NHL is committed to building healthy and vibrant communities through the sport of hockey by increasing youth participation and engagement; fostering positive family experiences; promoting inclusion, positive culture and leadership; and supporting sustainable community impact.
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