With new multi-year deal, Dunkin’ remains the official U.S. coffee, donut and breakfast sandwich of the NHL
CANTON, MA (June 6, 2019) -- On the eve of National Donut Day, Dunkin’ has another sweet moment in its long history of support for hockey teams and players across America. Dunkin’ and the National Hockey League today announced a new multi-year agreement to keep Dunkin’ the official U.S. coffee, donut and breakfast sandwich of the NHL®.
Dunkin’ will remain a significant presence across the NHL’s broadcast and digital platforms in the U.S., and will continue to be prominently featured at NHL jewel events -- such as the NHL Winter Classic®, NHL® All-Star Weekend and NHL Stadium Series™ -- through advertising, in-arena signage and Jumbotron displays, as well as on-site activations. Dunkin’ also maintains a multi-million dollar partnership with NBC Sports for custom in-game features and dasherboard visibility, as well as advertising across broadcast, digital and social media channels throughout the NHL season. Dunkin’s sports marketing agency of record, Fenway Sports Management, negotiated the partnership.
“Hockey is an important part of Dunkin’s history and heritage, and we are proud to be the brand recognized for serving millions of NHL fans and keeping players, parents, coaches and teams across the country running with coffee, donuts and breakfast sandwiches all season long,” said Tom Manchester, Senior Vice President, Integrated Marketing, Dunkin’ U.S. “We are honored to continue our partnership with the National Hockey League, playing a part in fueling the increasing popularity of the sport, and the passion of all those who live and love hockey as much as we do.”
“With the excitement of tonight’s Game 5 of the Stanley Cup Final coming on the eve of National Donut Day, it’s the perfect time to announce our partnership renewal with Dunkin’,” said Evin Dobson, NHL Group Vice President, Partnership Marketing. “Dunkin’ is a powerful brand and a tremendous partner that is synonymous with hockey at all levels. NHL fans love Dunkin’s coffee, donuts and breakfast sandwiches and can’t get enough of the entertaining advertising campaigns starring NHL players. We’re thrilled to continue our partnership with Dunkin’ and look forward to collaborating on more opportunities for deeper engagement and emotional connections with hockey fans.”
Dunkin’ and the NHL first teamed for a corporate strategic alliance at the start of 2017, marking Dunkin’s first-ever national sports league partnership Dunkin' has a long and proud history of local partnerships with NHL franchises, including Arizona Coyotes, Boston Bruins, Chicago Blackhawks, Colorado Avalanche, Dallas Stars, Nashville Predators, New York Rangers, Pittsburgh Penguins, Philadelphia Flyers, San Jose Sharks, St. Louis Blues, Tampa Bay Lightning and Washington Capitals, as well as the newest members of the Dunkin’ team: the Carolina Hurricanes and Vegas Golden Knights.
Earlier this year, Dunkin’ debuted a popular national advertising campaign featuring NHL® All-Star winger David Pastrnak of the Eastern Conference Champion Boston Bruins, declaring what countless hockey fans, families, players and parents have known and appreciated for a very long time: “Where There’s Hockey, There’s Dunkin’.”
NHL, the NHL Shield, the word mark and image of the Stanley Cup and the word mark NHL Winter Classic are registered trademarks and NHL Stadium Series name and logo are trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks depicted herein are the property of the NHL and the respective teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. © NHL 2019. All Rights Reserved.
Founded in 1950, Dunkin’ is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ is a market leader in the hot regular/decaf/flavored coffee, iced regular/decaf/flavored coffee, donut, bagel and muffin categories. Dunkin’ has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 13 years running. The company has more than 12,900 restaurants in 43 countries worldwide. Based in Canton, Mass., Dunkin’ is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of 31 Member Clubs, each reflecting the League’s international makeup with players from more than 20 countries represented on team rosters, vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 151 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN and the NHL Network™ in the U.S., Sportsnet and TVA in Canada, Viasat in the Nordic Region and CCTV and Tencent in China. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. The NHL is committed to building healthy and vibrant communities through the sport of hockey by increasing youth participation and engagement; fostering positive family experiences; promoting inclusion, positive culture and leadership; and supporting sustainable community impact.