RANDOLPH, Mass. (May 24, 2004) - The espresso revolution is heating as Dunkin' Donuts is cooling off consumers with their real and authentic iced espresso drinks. Just in time for summer, Dunkin' is firing another "shot heard round the world" with the introduction of their iced lattes to blast away steamy summer temperatures and refresh latte lovers across the country.
As the largest retailer of coffee-by-the cup, Dunkin' Donuts has introduced espresso-based beverages and in doing so declared all coffee drinkers created equal and free to enjoy delicious lattes, cappuccinos, and espressos. When hazy, hot and humid days take over, more and more people favor a tall, tasty glass of iced latte over a hot beverage, and Dunkin' has just the thing.
According to the National Coffee Association, over two million people enjoy iced coffee daily, an additional six million drink it weekly, and 41 million indulge in an iced coffee pick-me-up occasionally. With Dunkin's new iced lattes, all coffee drinkers will be able to feel indulgent and enjoy an iced latte without the high prices, long waits or confusing sizes found at many other quality coffee shops.
Twice as Nice
"As we continue to rally against the tyranny of espresso oppression, our new iced lattes are a declaration of the rights of all coffee drinkers to enjoy cool and delicious lattes that are well priced and served democratically," stated Jon L. Luther, CEO, Allied Domecq Quick Service Restaurants, home of Dunkin' Donuts. "As the coffee leader, iced lattes are the perfect complement to our stable of delicious drinks, including our COOLATTAS® slush drinks, hot espresso-based beverages, and the best coffee in America, as touted on the "Today Show."
Give me Latte Liberty!
For more than 50 years, Dunkin' Donuts has served delicious, fresh coffee with a straightforward, practical approach, and now brings that same plain-spoken sensibility to iced lattes. No longer will Americans be frozen out of enjoying thirst-quenching iced lattes by long waits, high prices, and social inequality. From fresh, ground espresso beans to ice-cold milk, Dunkin' Donuts' authentic iced lattes are prepared individually, for consumers on the go to enjoy.
Available in regular or decaffeinated, Dunkin' Donuts offers iced lattes in Hazelnut, French Vanilla, and Cinnamon, as well as Caramel Swirl and Mocha Swirl flavors. Three plainly-labeled sizes are available, all at democratic prices - small ($2.29), medium ($2.79), and large ($3.49). Those with a particular sweet tooth can top off their iced latte with a delicious dollop of whipped cream.
About Dunkin' Donuts
Founded in 1950, today Dunkin' Donuts is the number one retailer of coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts is also the largest coffee and baked goods chain in the world and sells more donuts, coffee, bagels, and muffins than any other quick service restaurant in America. Dunkin' Donuts has more than 5,800 stores in the United States and 29 other countries. Headquartered in Randolph, Massachusetts, ADQSR is part of Allied Domecq PLC (NYSE:AED), a global business in spirits, wines, and quick service restaurants. More information can be found on Allied Domecq QSR's Web site, www.ADQSR.com or at www.dunkindonuts.com.