CANTON, Mass. (June 7, 2010) – Dunkin’ Donuts, America’s all-day, every day stop for coffee and baked goods, has introduced cool new ways to beat the summertime blues by kicking up the flavor for a rockin’ and refreshing summer. Beginning today, people can quench their thirst and keep themselves running with a Blue Raspberry Coolatta®, the newest addition to Dunkin’ Donuts’ popular line of Coolatta frozen slush drinks. In addition, back by popular demand, Watermelon joins Dunkin’ Donuts’ lineup of Coolatta flavor varieties, including Coffee, Strawberry, Vanilla Bean and Tropicana® Orange. All flavors are available at participating Dunkin’ Donuts restaurants throughout the country for the suggested retail price of $2.29 for a small 16-ounce beverage.
To help everyone maintain a cool state of mind, Dunkin’ Donuts wants your help in creating the coolest summer music playlists. With “Keep It Coolatta 2: Flavor Boogaloo,” Dunkin’ Donuts is sponsoring a custom playlist on Pandora (www.pandora.com), the internet radio service that delivers personalized stations based on listener music preferences, and giving everyone the chance to play DJ by visiting Dunkin’ Donuts’ Facebook page at www.facebook.com/DunkinDonuts and suggesting favorite songs inspired by the flavors of Coolatta and summer. The ultimate summer mixes will be selected from all suggestions on Facebook and available as a custom Dunkin’ Donuts music station on Pandora in July.
According to John Costello, Chief Global Customer and Marketing Officer at Dunkin’ Brands, Dunkin’ Donuts’ new Coolatta frozen slush drink flavors and programs make it fun and easy to stay cool all summer long. “Coolatta beverages are the ultimate refreshment to keep you running any time of day, no matter how high the temperatures rises. By adding Blue Raspberry and Watermelon to our Coolatta lineup, and helping people create the coolest summer music for enjoying our beverages, Dunkin’ Donuts is the perfect place to cool down this summer, in our restaurants or online,” he said.
Dunkin’ Donuts is the place to chill out and beat the heat this summer with an icy cold beverage. In addition to Coolatta frozen slush drinks and Dunkin’ Donuts’ legendary iced coffees and iced lattes, the brand recently introduced Iced Dunkin’ Dark® Roast, the company’s darkest, boldest iced coffee yet. Dunkin’ Donuts sells more than 250 million cups of iced coffee per year, and is the number one retailer of iced coffee in America.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running. The company has more than 9,000 restaurants in 31 countries worldwide. In 2009, Dunkin' Donuts' global system-wide sales more than $5.6 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.