"TOFFEE FOR YOUR COFFEE" DONUT ARRIVES AT DUNKIN' DONUTS

CANTON, Mass. (August 26, 2009) – Emerging from nearly 130,000 "Create Dunkin's Next Donut" contest submissions and then from a dozen finalists, Jeff Hager of Hoover, Alabama, earned donut distinction as the grand prize winner for "Toffee for Your Coffee," a sour cream cake donut topped with glaze and chopped Heath® Bar. Today, Dunkin' Donuts, America's all-day, every day stop for coffee and baked goods, announced that "Toffee for Your Coffee" will officially join the company's famous lineup of donut varieties and be available at participating shops nationwide through October 6.

"I am thrilled to be able to share my personal creation with donut lovers across the country," said Hager. "My family and I will look back on this experience knowing that the 'Toffee for Your Coffee' donut is a part of Dunkin' Donuts' history, and that is something special."

"Toffee for Your Coffee" was officially revealed as the winning donut on National Donut Day, June 5, 2009. As the grand prize winner, Jeff received $12,000 along with the opportunity to have his donut sold in participating Dunkin' Donuts shops throughout the country. Twelve contest finalists, including Jeff, received $1,200 and traveled to Dunkin' Donuts' University in Massachusetts for a bake-off presided over by the Dunkin' Donuts' culinary team and company leaders, along with Paul Mullins, author of Glazed America: A History of the Doughnut, and Diane Werner, food director for Taste of Home, the No. 1 cooking magazine in the country.

"Throughout the 'Create Dunkin's Next Donut' contest we were constantly amazed and inspired by the number of entries and the passion people have for donuts," said Stan Frankenthaler, Executive Chef, Dunkin' Brands. "Toffee for Your Coffee stood out as a creative and delicious treat that we're proud to share with Dunkin' Donuts fans everywhere."

Dunkin' Donuts has led the donut category for nearly 60 years, selling 2.5 million donuts every day. Please visit http://www.bluestarmedia.com/DunkinDonutsBakeOff.htm to download broadcast quality video from the "Create Dunkin's Next Donut" bake-off and of the contest winner. To see online videos of the "Create Dunkin's Next Donut" bake-off and contest winner, go to www.dunkindonuts.com/donut.

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About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running. The company has more than 8,800 restaurants in 31 countries worldwide. In 2008, Dunkin' Donuts' global system-wide sales were $5.5 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
The Heath® trademark and trade dress are used under license.

Contact:
McCall Gosselin
Communications Manager
781-737-5200
mccall.gosselin@dunkinbrands.com

Jessica Rosen
RF|Binder
212-994-7522
jessica.rosen@rfbinder.com

 

 

 

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