Randolph, MA (August 20, 2002) -- Today Dunkin' Donuts and Home Depot announced the opening of a full-service Dunkin' Donuts store within a Home Depot. This is a unique, first-time partnership for the leading coffee and baked goods chain. The debut test store is located at 80 Buckland Hills Drive in Manchester, Conn. A second location at 1100 Newport Avenue in South Attleboro, Mass, is scheduled to open at the end of August. A third test location may open in the future.
Dunkin' Donuts will lease space in the "Pro" section of Home Depot, an area dedicated to professional builders and contractors. Shoppers will be able to enjoy the 220-square foot, full-service Dunkin' Donuts, complete with seating and an Internet hook-up. The location will serve the full range of Dunkin' Donuts products, from hot and cold coffee beverages to baked goods and breakfast sandwiches.
"As an industry leader and innovator, Dunkin' Donuts continuously seeks innovative partnerships with other preeminent companies and brands," said Greg Demadis, development manager for Dunkin' Donuts, Inc. "Dunkin' Donuts offers consumers numerous convenient locations and a wide variety of menu choices. What better way to offer value to hard-working Home Depot customers than through the added convenience of Dunkin' Donuts products?"
"Home Depot is a daily destination for professional tradespeople," said Tim Flavin, regional vice president for Home Depot. "Our customers tell us they would love the option of a Dunkin' Donuts outlet within our store, simply for the convenience. Certainly both brands benefit from the association."
Dunkin' Donuts and Home Depot selected the two current test sites based on location and steady customer volumes. In 2003, both companies will assess the success of the partnership and determine additional expansion plans.
Dunkin' Donuts worked with Design Forum on the concept and design for the store-within-a-store. The Dayton, Ohio-based retail design firm recently created the new store prototype and corporate identity for Dunkin' Donuts and translated the elements of that design to work in this latest extension of the Dunkin' Donuts brand.
"The Dunkin' Donuts brand is about more than just a product - it is an experience. The design of the Dunkin' Donuts store for Home Depot takes the existing design to a new level and exposes the brand to a nontraditional location," said Bill Chidley, chief creative officer for Design Forum.
About Dunkin' Donuts
Dunkin' Donuts is the largest coffee and baked goods chain in the world, providing its loyal customers with high quality coffee, bagels, donuts and other related baked goods since 1950. With more than 5,000 combined locations in the United States and 37 countries around the world, Dunkin' Donuts has established a worldwide reputation for quality, freshness and convenience. Dunkin' Donuts is based in Randolph, MA and is a wholly-owned subsidiary of Allied Domecq PLC.
About Home Depot
Founded in 1978, The Home Depot® is the world's largest home improvement specialty retailer and the second largest retailer in the United States, with fiscal 2001 sales of $53.6 billion. The company employs more than 296,000 associates and has 1,437 stores in 49 states, Puerto Rico, seven Canadian provinces, and Mexico. The company for the second year in a row was named sixth Most Admired Company in America by Fortune magazine, which has also ranked it as America's Most Admired Specialty Retailer for eight consecutive years. Its stock is traded on the New York Stock Exchange (NYSE:HD) and is included in the Dow Jones Industrial Average and Standard & Poor's 500 Index.
About Design Forum
One of the nation's top design firms, Design Forum has its headquarters in Dayton, Ohio and operates offices in Los Angeles, New York, Paris, Phoenix, San Francisco, and Seattle. Design Forum offers a comprehensive range of integrated services including strategy, research, design, branding and architecture. Design Forum has produced award-winning designs for an international client list that includes the PGA TOUR, Disney, Best Buy, Carnival, Washington Mutual, McDonald's, Land Rover, Subway, and Porsche. For more information visit http://www.designforum.com or contact Beth Ling, 937-439-4400.