Randolph, MA (February 26, 2003) -- Beginning this week, the Dunkin' Donuts delivery squad may be rolling to a location near you! The "Who Brought the Donuts?" tour will visit 13 cities between February 26 and March 20, 2003. The mobile marketing tour, in combination with radio promotions, will drive participation in the national "Who Brought the Donuts?" on-box instant-win sweepstakes which began at Dunkin' Donuts shops on Monday, February 17, 2003.
The "Who Brought the Donuts" tour, in addition to awarding radio winners with free boxes of donuts, will surprise unsuspecting local citizens with free dozens of Dunkin' Donuts donuts.
"Dunkin' Donuts is a fun, light-hearted brand and we are always looking for creative programs that match our personality," said Judy Wnek, Donut Category Manager, Dunkin' Donuts. "We developed 'Who Brought the Donuts?' because our customers tell us that bringing a box of Dunkin' Donuts donuts to an office meeting, party, school or community event is a regular occurrence that brings smiles and laughter to the occasion."
Sweepstakes and Contest Details
The first component of the "Who Brought the Donuts?" program is an on-box, instant-win sweepstakes to win a trip anywhere in the world. The sweepstakes began nationwide on February 17 and ends on March 31, 2003. Customers can peel & reveal a game panel on half-dozen and dozen donut boxes. The grand prize of a trip for four to anywhere is provided by Orbitz.com.
Consumers will have additional chances to win more great prizes at www.Orbitz.com/DunkinDonuts. The sweepstakes and in-store promotion was designed by WatersMoliter, a Minneapolis-based company.
Simultaneously, the "Who Brought the Donuts?" mobile marketing tour will draw additional attention to the sweepstakes and provide more ways for customers to win. Customers will be able to call-in to participating radio stations for a chance to win a delivery of a dozen donuts. A fully-outfitted "Who Brought the Donuts?" van with brightly colored graphics and a large donut on the roof will roll into each market delivering dozens of donuts to winning consumers. Deliveries to winners and surprise deliveries to local citizens will occur throughout the mornings and afternoons that the tour is in-market. Pierce Promotions and Event Management, Inc. is staffing and managing the 13-city Dunkin' Donuts mobile marketing tour.
The tour schedule and stops are as follows: Philadelphia (Feb. 26, 27), Baltimore (Feb. 27), Washington DC (Feb. 28), Boston (March 3, 4), Chicago (March 3, 4), Providence (March 5, 6), Detroit (March 6, 7), Hartford (March 7, 10), Albany (March 10, 11), Atlanta (March 10, 11), Orlando (March 13, 14), Tampa (March 17) and Miami/Fort Lauderdale (March 19, 20).
The "Who Brought the Donuts?" campaign includes TV, radio, promotional donut-boxes, in-store displays, guerilla marketing and public relations.
About Dunkin' Donuts
Dunkin' Donuts is the largest coffee and baked goods chain in the world, providing its loyal customers with high quality coffee, bagels, donuts and other related baked goods since 1950. With more than 5,000 combined locations in the United States and 31 other countries, Dunkin' Donuts has established a worldwide reputation for quality, freshness and convenience. Dunkin' Donuts is based in Randolph, MA and is a wholly-owned subsidiary of Allied Domecq (NYSE: AED).
About Pierce Promotions
Pierce Promotions & Event Management, inc. is a top-ranked, national event marketing agency specializing in integrated, experiential marketing across multiple media and channels. pierce serves a broad portfolio of clients including Unilever, Helene Curtis, SAM'S CLUB, Gillette, Nabisco/Kraft, Schering-Plough, Sony, Lexmark, Sears, Monster.com, Bayer, The Body Shop, and Coca-Cola.
WatersMolitor is a full-service promotional marketing agency with an ambitious promise--to both build brand and drive purchase with every marketing dollar spent. They are passionate about creating Brand Enthusiasm™ and their approach has earned their clients unprecedented sales results and has earned WatersMolitor seven "Best in the World" Globe Awards from the Marketing Agencies Association Worldwide in the past five years alone. WatersMolitor client experience includes marketers such as Dunkin' Donuts, Sargento Foods, Nabisco, SC Johnson and many others.