This Halloween, we are launching a multifaceted, spooky adventure featuring text, images and video with Mammoth Media’s Yarn! We are thrilled to be the first brand to ever partner with the popular micro-story telling app to bring you, “The Witches Spell.”
The story begins with a group of friends on Halloween night who find themselves fully transformed into their costumes. You can follow their journey as they race across town and help them to choose paths along the way to lift the curse. Unlock the Dunkin’ Donuts-inspired story by downloading the Yarn app, available on iOS and Android. Click here to read it now.
Our Yarn story is all part of Dunkin’ Donuts’ month long “spooktacular” celebration, including dressing up our donuts in the spirit of Halloween, like the new creepy crawly Spider Donut, Boston Scream, Witch’s Brew-Berry, Scary Strawberry and many more. You can join in on the holiday fun by downloading our Halloween-inspired mobile wallpapers and emojis, sharing your Dunkin’-inspired Halloween costumes on Instagram using #DDCostumeContest*, and now, experiencing our interactive, spooky story on Yarn.
* NoPurchNec 18+ US only. Ends 10/31/17. For full rules and details please visit www.ddsweeps.com
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