The Story Behind Cheersin’ at Dunkin’

The Story Behind Cheersin’ at Dunkin’

Here at Dunkin’, we know that more than ever, people are counting on the holiday season to make spirits bright. That’s why we’re sharing our holiday news a little early. Our theme for the holiday season and our iconic holiday cups is all about bringing some much-needed celebration and togetherness, and showing appreciation for the people in our lives who made this year possible. We call it Cheersin’.

We wanted to go big with the unveiling of our holiday cups, so we created our very own holiday jingle along with a full-fledged music video to show you how big. Produced by our creative partner Jones Knowles Ritchie, the video highlights all the different ways guests can get Cheersin’ this holiday, with special appearances from TikTok stars Miranda Rae, Cale Brown, Tre Clements, and Honey B. Grab a cup and someone you love, and do a Dunkin’ Cheersin’ gesture from the video, or create one of your own, and tag Dunkin’ on TikTok, Instagram, or Twitter.

“We know many people have had to spend this year away from their loves ones, and are counting on the holidays to bring the cheer and connection they’ve been missing,” said Drayton Martin, Vice President, Brand Stewardship at Dunkin’. “Our holiday Cheersin’ cups are not just for holding your Dunkin’ coffee, they’re also the key to unlocking moments of togetherness and appreciation with the people in your life that helped you get through this last year.”

We’re also making it easy for anyone to send a virtual Cheersin’ to their loved ones they can’t connect with in-person this holiday, through e-gift cards on the Dunkin’ App. Dunkin’ e-gift cards are available in a variety of special holiday designs, for a fun and festive way to bring joy to friends and family, near and far. And with Cheersin’ front and center on every cup and donut box, Dunkin’ guests can share cheer and appreciation with anyone from their mailman to their best friend, with every drink and donut order. 

Who are you Cheersin’ this holiday season? Let us know on FacebookTwitter, Instagram, and TikTok!

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