At the 2017 Bridgestone NHL Winter Classic®, we officially kicked off our partnership with the National Hockey League® and launched a new advertising campaign called Brewed For This.
As the official coffee of the NHL®, Dunkin’ Donuts coffee is brewed for all the moments that make hockey unlike any other sport. Iced or hot, Original Blend or Dark Roast, it's the authentic connection our coffees have to these moments that inspired our new anthem commercial. The early morning practices. The hard work that goes into being great. The commitment to following your team. Dunkin’ Donuts coffee is there, through it all, for those who watch, play, cheer for, and take part in the game they love, so they can keep on.
Take a look and see how for anyone connected to the sport of hockey, and for the moments to which we can all relate, Dunkin’ coffee is Brewed For This.
Also, check out some exclusive behind-the-scenes photos from our video shoots with New York Rangers® captain Ryan McDonagh, Boston Bruins® center David Backes and U.S. Women's Team Captain and star of the Boston Pride, Meghan Duggan, that you’ll only find right here on Behind the Beans.
![BFT-8[2][1]](http://cms.ipressroom.com.s3.amazonaws.com/285/files/20170/586cffb72cfac25ff97c7bb6_BFT-8%5B2%5D%5B1%5D/BFT-8%5B2%5D%5B1%5D_s.jpg)
How are you #BrewedForThis? Tell us on Facebook, Twitter and Instagram. To learn more about our new partnership as the official coffee, donut and breakfast sandwich of the NHL, check out our post here.
To stay up to date on all things Dunkin', sign up for our email news alerts at news.dunkindonuts.com/alerts.
NHL, the NHL Shield and the word mark NHL Winter Classic are registered trademarks and the NHL Winter Classic logo is a trademark of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2017. All Rights Reserved.
