The Story Behind Dunkin’s Extra Charged Coffee

The Story Behind Dunkin’s Extra Charged Coffee

Dunkin’ coffee lovers, rejoice! Believe it or not, our coffee lineup just got even more exciting with the launch of Extra Charged Coffee, and our Dunkin’ Midnight and Explorer Batch coffees. To help you decide which new option to try first, we sat down with our culinary team (virtually, of course!) to get the inside scoop on all these must-try sips. Keep reading for a behind-the-scenes look at Extra Charged Coffee, then go check out our blog posts on Dunkin’ Midnight and Explorer Batch!

Let’s be honest, many of our plans and goals for 2020 got derailed. As we head into 2021, we could all use a little something extra to help us tackle our to-dos. If you’re looking for an extra boost to help get your morning started on the right foot, or keep you runnin’ throughout a busy day, we’ve got just the drink for you. Our new Extra Charged Coffee packs 20% more caffeine than our classic Hot and Iced Coffee, while delivering the same great taste. The additional caffeine comes from green coffee extract, meaning the caffeine is extracted from the coffee bean itself before it goes through the roasting process.

You may be wondering why you might choose Extra Charged Coffee over Hot or Iced Coffee with a shot of espresso. According to Heidi Curry, Senior Manager of Research & Development, and Janet Rock, Research & Development Manager, here at Dunkin’, some of our guests told us they were looking for a little extra caffeine boost from their favorite coffee drinks. But, adding an espresso shot actually changes the flavor profile of the coffee. So, we brewed up a new innovation, Extra Charged Coffee, to give guests the benefit of additional caffeine without altering the taste of the high-quality Dunkin’ Hot and Iced Coffee that they know and love.

Need more reason to try this exciting new drink? We’ve got you covered. We’re offering guests a Medium Hot or Iced Extra Charged Coffee for the special price of $2 through January 26th.*

Wondering what all the buzz is about? Head over to your local Dunkin’ today to try our new Extra Charged Coffee and let us know what you think on Facebook, Twitter, Instagram, and TikTok!

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*Flavors, dairy alternatives and espresso shots may be an additional charge.